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Executive Ghostwriting
by Sports Pundit
We’ve recorded over 50 podcasts with leading executives, from the ICC to the MLB. With each one, we’ve distilled a big idea from the conversation into a newsletter, amplifying their insights in the process.
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Now, we’re offering the Sports Pundit treatment for your personal brand.
If you’re a leader in sport with ideas worth sharing but no time to shape them, we’re opening up our expertise to a select group of executives who want to show up online with clarity, consistency and confidence.
Your Voice. Sharpened. Shared.
You already talk about brilliant things in meetings, on panels, and behind closed doors.
Now, we turn that thinking into content that cuts through with zero added pressure on your time.
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Each month, we’ll sit down for a short, recorded conversation (consider it an internal podcast).
From that interview, we’ll go away and create a series of sharp, thoughtful articles that drive attention, spark conversations, and build credibility for you to post to a newsletter, LinkedIn, a company blog, or wherever you deem appropriate.
1 Monthly Interview → 4–6 High-Impact Posts
You review and post. Simple.
People Follow People. Not Logos.
The best opportunities in sport, be it partnerships, investments, or new ventures, often start with a single post. Not from a brand page, but from someone people trust. That’s why we focus on executives.
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With SP Ghost, you’re tapping into the experience of someone who has written a weekly newsletter, without fail, for nearly five years. That consistency has not only built a significant audience through Sports Pundit, but also led to recognition as a LinkedIn Top Voice, helping shape the voice of brands like Zone7 and supertri, and speaking at global events including Mobile World Congress with FC Barcelona.
Built for Quality, Not Scale.
This is a high-touch, high-trust service.
We're intentionally looking to work with only 3–5 executives at a time to ensure every piece of content feels personal, purposeful, and punchy.
We will prioritise working with founders, C-suite executives, and investors who understand the value and opportunity of amplifying their personal brand.
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If that sounds like you and you’d like to be considered, get in touch. We’d love to hear from you.
What You Get (And What it Costs)
Our standard price is £1,995 per month.
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That covers everything: a monthly interview where we guide the conversation to uncover the key insights, stories, and opinions that make you, you. From that, we craft 4–6 high-quality articles, written in your tone of voice, aligned with your goals, and designed to build credibility with the right audience. These can also be repurposed for newsletters, LinkedIn, and other social platforms.
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You’ll have full visibility and approval on every post before anything goes live. Beyond the interviews, we check in each quarter to review performance (what’s landing, what’s resonating etc,) and continue refining your message.
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We're focused on working with founders and investors, where a strong personal brand can drive the most significant ROI.
