In a first-of-its-kind partnership, The Athletic has teamed up with the NBA and WNBA to embed official league highlights directly into its journalism, creating a seamless experience between video content and in-depth reporting.

F1 ACADEMY has announced that its upcoming docuseries F1: The Academy, produced by Reese Witherspoon’s Hello Sunshine, will debut globally on Netflix on May 28, 2025.

The Topgolf and Puttshack founders are back with a new “competitive socialisation” concept: Poolhouse, a high-tech, hospitality-driven spin on the classic game of pool.

China has announced plans to scale back the number of American films allowed to screen in the country - a swift retaliatory move following President Trump’s decision to impose record 125% tariffs on Chinese goods entering the US.

Growing out of their YouTube channel Tour de Tietema, the Unibet Tietema Rockets are now shaking up a sport that has often prioritised sponsors over supporters.

Utah Jazz and Utah Hockey Club owner Ryan Smith is doubling down on the future of sports tech, launching HX One LP, a $1 billion growth-stage investment fund in partnership with Accel’s Ryan Sweeney.

Arsenal and Tottenham are taking their rivalry global, facing off in the first-ever North London Derby held outside the UK. The match takes place on July 31, 2025, at Hong Kong’s new 50,000-seat Kai Tak Stadium.

In one of the more surprising plays of the season, Arsenal FC has launched The Big Match, a football-themed dating show inviting single fans to find love through a shared passion for the club.

England captain and FC Bayern Munich striker Harry Kane is the latest high-profile athlete to invest in Seat Unique, the premium experiences platform reshaping access to live sport and entertainment.

A new combat sports format called STRIKR is looking to shake up the world of boxing by raising $50 million to bring data-driven scoring to the ring.

The England and Wales Cricket Board (ECB) is exploring plans to build the UK’s first-ever indoor cricket stadium. The £500 million project would be the most ambitious infrastructure investment in English cricket history.

The UK government is proposing to extend pub opening hours to 1am if England or Wales make it to the semi-finals or final of this summer’s UEFA Women’s Euro 2025.

The San Francisco Giants have sold a 10% stake to Sixth Street Partners, becoming -one of - the latest major league franchises to tap into private equity investment.

Shohei Ohtani is making history again - this time in gaming. The three-time MVP is the first-ever Major League Baseball player to be featured in Fortnite’s Icon Series, joining stars like LeBron James, Lionel Messi, and Naomi Osaka.

The Premier League is bringing its pre-season tournament back to the U.S. for the second edition of the Summer Series.

On International Women’s Day, the International Cricket Council (ICC) announced a landmark partnership with Unilever’s Personal Care brands, Rexona and Dove, making them the first-ever exclusive commercial partner for women’s cricket.

Juventus has become the first football club to be associated with a lunar mission.

SailGP has teamed up with Roc Nation Sports International to name Grammy-winning artist DJ Khaled as the league’s Chief Hype Officer for its U.S. events, aiming to bring sailing to a new, younger audience.

Arsenal FC has unveiled the AWFC Collection, the club’s first lifestyle range dedicated solely to Arsenal Women.

Footballco has partnered with the Saudi Pro League (SPL) to launch the Yalla SPL Show, a new English-language football show designed to engage Gen-Z audiences.

Paris Saint-Germain has unveiled PSG Labs, a global innovation initiative designed to accelerate cutting-edge technology in sports performance, fan engagement, AI, and digital transformation.

The ATP has teamed up with Overtime to deliver behind-the-scenes tennis content aimed at millennial and Gen Z/Alpha audiences.

Ally Financial is making an unconventional but strategic play, using its NASCAR sponsorship to promote Unrivaled, the new 3x3 women’s basketball league.

The dispute between DAZN and Ligue de Football Professionnel (LFP) over Ligue 1’s domestic TV rights has escalated, with DAZN now demanding €573M from the league in damages.

Major League Baseball (MLB) has teamed up with Niantic’s Pokémon GO in a three-year deal to enhance in-stadium experiences and engage new audiences.

Cristiano Ronaldo has live-streamed the Riyadh Season Premier Padel semi-finals and finals on his YouTube channel, bringing the sport to millions of new fans.

UEFA has entered exclusive negotiations with Relevent Sports to take over the global commercial rights for its men’s club competitions, ending a 30+ year partnership with TEAM Marketing.

Supertri is launching By Supertri, a new mass participation brand designed to make triathlon more accessible.

Nike made a statement by running its first Super Bowl ad since 1998—an ad which has got everyone talking.

Wrexham AFC has landed another major U.S. marketing moment, starring in a Super Bowl commercial for their stadium sponsor, STōK Cold Brew

Fox Corporation reported a 20% revenue boost to $5.1B for its fiscal second quarter, driven primarily by live sports.

Electronic Arts has agreed to acquire TRACAB Technologies, a leader in sports optical tracking and analysis, as part of its push to enhance realism in sports gaming and beyond.

Castore has signed a multi-year partnership with LIV Golf’s Majesticks GC, becoming their Official Worldwide Apparel Partner.

TNT Sports is believed to have expressed interest in acquiring broadcasting rights for the Six Nations, but acknowledges the challenges posed by the tournament's historic free-to-air status.

The Saudi Pro League has taken its partnership with TikTok to the next level, live-streaming a match exclusively for fans in Brazil.

Private equity giant Sixth Street has announced the launch of Bay Collective, a new multi-club organisation dedicated to advancing women’s soccer globally.

Google has made a significant update to its search settings, allowing users to easily toggle between men’s and women’s teams when searching for football content.

Juventus has become the first traditional football club to partner with a team competing in the Kings League, aligning with Zebras FC.

Enfield Investment Partners and Saudi Arabia’s SURJ Sports Investment have announced a strategic partnership to work together to invest in global sports properties and assets.

The PGA Tour is betting big on YouTube creators to drive interest in its events, announcing a new Creator Series that will showcase popular golf content creators competing in tournaments tied to key Tour events.

The Kings League has launched an official channel on OneFootball, bringing its dynamic competitions to a global audience via the platform's mobile, connected TV apps, and website.

Tiger Woods and Rory McIlroy’s highly anticipated, tech-infused golf league, TGL, officially launched Tuesday in Palm Beach Gardens, Florida, delivering on the hype with a glitzy, innovative debut.

Four Women's Championship clubs will participate in a trial allowing fans to drink alcohol in the stands during league matches, starting this month and running to the end of the season.

Mercedes-AMG Petronas Formula One Team has announced a multi-year partnership with Adidas, making the sportswear giant its official apparel provider starting in the 2025 season.