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FOR SPORTS EXECS,

FROM SPORTS EXECS

Delivered weekly, our newsletters brings exclusive insights from the Sports Pundit Podcast and from around the business of sport, straight to your inbox.

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THE BIG IDEAS

Alongside each episode of the Sports Pundit Podcast, we'll share a newsletter that dives into one of the big ideas discussed within the episode - from capitalising on celebrity influence to racing towards a mobility revolution. 

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Stars Aligned: How E1 Series is Capitalising on Celebrity Influence 

 

The combination of commercial appeal, media coverage, and genuine engagement from high-profile owners provides a solid foundation for the E1 Series to grow...​

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New Business Pitch: Why LALIGA Studios Was Set Up to Be Independent 

 

The broader scope opens up new revenue streams and allows LALIGA Studios to engage with a diverse range of clients, enhancing its commercial viability. It isn't without its challenges.​​

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Accelerating Change: Why Alauda are Racing Towards a Mobility Revolution 

 

Alauda's approach with Airspeeder is a deliberate echo of the past—recognising that the competitive nature of racing will drive faster technological advances and more widespread adoption.​​

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CATCH UP ON THE WEEK'S HIGHLIGHTS

Each week we'll pick out highlights from the industry newscycle, calling upon commentary from industry experts within our community and outside to tell you why it matters. 

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Premier League Doubles Down in the U.S. - Literally ⚽️⚽️

The Premier League is bringing its pre-season tournament back to the U.S. for the second edition of the Summer Series.

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ICC Signs Up First Exclusive Women’s Partner, Unilever 🏏

On International Women’s Day, the International Cricket Council (ICC) announced a landmark partnership with Unilever’s Personal Care brands, Rexona and Dove, making them the first-ever exclusive commercial partner for women’s cricket.

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Juventus Becomes First Football Club to Join a Lunar Mission 🚀

Juventus has become the first football club to be associated with a lunar mission.

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