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FOR SPORTS EXECS,

FROM SPORTS EXECS

Delivered weekly, our newsletters brings exclusive insights from the Sports Pundit Podcast and from around the business of sport, straight to your inbox.

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THE BIG IDEAS

Alongside each episode of the Sports Pundit Podcast, we'll share a newsletter that dives into one of the big ideas discussed within the episode - from capitalising on celebrity influence to racing towards a mobility revolution. 

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Stars Aligned: How E1 Series is Capitalising on Celebrity Influence 

 

The combination of commercial appeal, media coverage, and genuine engagement from high-profile owners provides a solid foundation for the E1 Series to grow...​

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New Business Pitch: Why LALIGA Studios Was Set Up to Be Independent 

 

The broader scope opens up new revenue streams and allows LALIGA Studios to engage with a diverse range of clients, enhancing its commercial viability. It isn't without its challenges.​​

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Accelerating Change: Why Alauda are Racing Towards a Mobility Revolution 

 

Alauda's approach with Airspeeder is a deliberate echo of the past—recognising that the competitive nature of racing will drive faster technological advances and more widespread adoption.​​

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CATCH UP ON THE WEEK'S HIGHLIGHTS

Each week we'll pick out highlights from the industry newscycle, calling upon commentary from industry experts within our community and outside to tell you why it matters

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The Athletic Agrees NBA and WNBA Deal to Become a New House for Highlights šŸ€

In a first-of-its-kind partnership, The Athletic has teamed up with the NBA and WNBA to embed official league highlights directly into its journalism, creating a seamless experience between video content and in-depth reporting.

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F1 ACADEMY Netflix Docuseries to Follow its Own Formula šŸŽ¬ šŸ

F1 ACADEMY has announced that its upcoming docuseries F1: The Academy, produced by Reese Witherspoon’s Hello Sunshine, will debut globally on Netflix on May 28, 2025.

Date

Poolhouse Raises $34M to Reinvent Pool for the Tech-Social Era šŸŽ±šŸø

The Topgolf and Puttshack founders are back with a new ā€œcompetitive socialisationā€ concept: Poolhouse, a high-tech, hospitality-driven spin on the classic game of pool.

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